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Brand identity

Selected brand identity Creative Projects

Ijeni - A Marketplace for On-Demand Services.

Ijeni is a Tunisian startup that delivers a multi-service digital platform bridging supply and demand, providing immediate access to competent professionals across over 200 service categories to make people’s lives simpler, easier, and more productive.
The brief aims to update the brand to something more grounded and mature without losing the fun and light hearted feel of it. The solution is based on finding the right balance between building trustworthiness and showcasing innovation.

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CKF -

Comptoir Khammari & Fils (CKF) specializes in supplying professional equipment for mechanical garages, body shops, and car wash stations. Serving automotive professionals, the brand stands for reliability and performance.
The identity is built around a bold gear symbol and strong typography, reflecting the mechanical industry. A powerful red, black, and grey palette reinforces strength, precision, and trust across all brand applications.
CKF represents a solid and dependable partner for automotive professionals.

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Saheliano - Supporter group

Saheliano is an ultras group supporting the Tunisian football club Étoile Sportive du Sahel, based in North Africa. Founded in Sousse, on the east coast of Tunisia, on August 8, 2007, Saheliano has built a strong identity rooted in symbolism, loyalty, and heritage.

The group adopted Poseidon as its central emblem, with the trident representing a powerful reference to the mythical creator of Sousse, known locally as Bouha. In mythology, Poseidon — and in local legend, Bouha — is seen as the protector of sailors and guardian of the sea. Saheliano embraced this symbolism, portraying themselves as the protectors of the club, defending its colors, history, and spirit with unwavering devotion.

The concept was to design a new visual identity that aligns with the group’s identity, history, and values. The goal is to create a strong and timeless system that can stand as the official identity for many years without the need for major changes, allowing people to easily recognize and connect with it, while remaining flexible enough to adapt to the group’s evolving needs.

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Social Media

Selected Social Media Creative Projects

Bako Motors

Social media campaign designs created for Bako Motors — one of the first electric and solar vehicle brands marketed in the MENA region.

A fusion of Tunisian innovation  and German technology , fully compliant with European standards.

The visuals highlight sustainability, modern mobility, and bold promotional storytelling tailored for a forward-thinking automotive startup.

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Taoufik Hospitals Group

Social media campaign designs created for Taoufik Hospitals Group (THG) — the first hospital chain in Tunisia covering all medical and surgical specialties across Greater Tunis.

The creative direction focused on preventive awareness, patient reassurance, and accessible medical communication.

Through clean compositions, soft gradients, and human-centered visuals, the campaigns translate complex healthcare messages into clear, engaging, and trustworthy digital content.

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Saheliano

Social media creatives designed for Saheliano — a supporters movement representing the passion and identity of Étoile Sportive du Sahel fans.

The visuals blend ultra culture, street aesthetics, and bold red-and-black symbolism, reflecting the spirit of resistance, loyalty, and Curva Nord energy.

Each design focuses on powerful storytelling through layered textures, fan imagery, and dynamic compositions crafted to engage the ultras community across social platforms.

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Streetwear & Apparel Design

Not everything is in the folders.
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Medusa
Vintage design by Wassim Magherbi for sale
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Mural Artwork

Descover one of my hobbies
Before After
Mural Artwork
Khniss Monastir Tunisia — Jun 19, 2025 • Wassim Magherbi
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DON'T LOOK

Not everything is in the folders.